“I’m so hungry I could eat all the tires off this bus!” Lainey Wilson declares from her new Whataburger location.
The advertisement, titled “The Beacon,” is the latest installment of the ACM Entertainer of the Year’s role as the Texas-based burger chain’s 2025 brand ambassador. “The Beacon” refers to Whataburger’s famous orange and white-striped W sign.
Lainey’s hit song, “Hang Tight Honey,” serves as the soundtrack for the scene in which she and her band stop at a late-night bus stop for food.
The commercials will air in all 16 states where Whataburger operates as the business celebrates its 75th anniversary. You may also look it up online.
